Birla Opus Paints' Project Samarth Drives Financial Empowerment for Painters and Contractors

BusinessWire India
Mumbai (Maharashtra) [India], March 19: For a vast segment of painters and contractors across India, awareness and access to financial protection schemes often remain limited despite the availability of several government welfare initiatives. Recognising this gap, Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has been actively working to simplify and strengthen financial access for the community through Project Samarth, a dedicated initiative focused on enabling financial awareness and assisted enrolment into social security schemes for on-ground workers.
As part of this initiative, Birla Opus Paints has been conducting on-ground financial awareness and assisted enrolment camps across the country. In the recent months, Project Samarth camps have successfully concluded in Bangalore, Pune, Hyderabad, Jaipur, Lucknow, and Mumbai. These camps are specially designed to simplify access to social security schemes and bridge awareness gaps that often prevent workers from benefiting from government welfare programmes.
Structured as hands-on support platforms, the camps provide guided education and real-time enrolment assistance for several key government initiatives, including e-Shram, Ayushman Bharat, Pradhan Mantri Suraksha Bima Yojana, and Pradhan Mantri Jeevan Jyoti Bima Yojana, among other relevant welfare programmes. Dedicated help desks and trained representatives assist participants with eligibility checks, documentation, and seamless on-the-spot registrations.
Through these efforts, Birla Opus Paints has already facilitated enrolment for 5,000+ painters and contractors across locations, marking a significant step in building financial awareness and long-term social security for the community that forms the backbone of the paints industry.
A key highlight of Project Samarth has been the introduction of Yojana Cards, distributed to newly enrolled participants. Each card features a unique QR code that allows beneficiaries to digitally access and track the status of all schemes they are enrolled in through a single dashboard. The platform also enables users to explore additional schemes, check eligibility, and initiate further enrolments independently, creating a simple and centralised gateway to welfare services.
Speaking on the initiative, Srikanth SK, Head - Customer Experience, said, "At Birla Opus Paints, our relationship with painters and contractors goes far beyond products and programmes, it is built on long-term partnership and community well-being. Through Project Samarth, we aim to simplify access to social security schemes, provide financial awareness, and offer on-ground support so that workers and their families can build greater financial stability for the future. The encouraging response reinforces the importance of such initiatives, and we remain committed to expanding these efforts across more regions."
With Project Samarth, Birla Opus Paints continues to demonstrate that strong partnerships with painters and contractors extend beyond professional collaboration. To capture the impact of the initiative, Birla Opus Paints has also created a short video featuring testimonials from painters and contractors who participated in the camps, sharing their experiences and how Project Samarth helped them access welfare schemes that were previously difficult to navigate.
Link here: https://www.youtube.com/watch?v=EbEi6hsi0tY
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