BRICS Tourism Ministers adopt Jaipur Declaration to deepen cooperation, sustainable tourism

Jaipur (Rajasthan) [India], August 22: BRICS Tourism Ministers adopted the Jaipur Declaration, by consensus in Jaipur, Rajasthan, on Friday. The ministerial meeting was held under India's 2026 Chairship of BRICS and was chaired by Gajendra Singh Shekhawat, Union Minister for Culture and Tourism.
The BRICS Tourism Track in 2026 was guided by the theme "Building for Resilience, Innovation, Cooperation and Sustainability".
The Jaipur Declaration set out four priority areas for cooperation among BRICS members. These priorities were AI and Tourism, Sustainability and Responsible Tourism, Tourism Skilling and Capacity Building, and Tourism Exchanges and Seamless Travel Facilitation.
The declaration referred to safe, responsible and human-centred AI for destination management, travel facilitation, visitor services and multilingual communication. AI in tourism is used for digital booking systems, customer support, route planning and data-based visitor management.
The declaration followed preparatory discussions in Jaipur on 19 and 20 August 2026 under the BRICS Tourism Working Group.
Source: Emirates News Agency