Run, Lift, Connect: PUMA, Bumble & HYROX partner to create a new language of connection for India's youth
Feb 11, 2026
Bengaluru (Karnataka) [India], February 11: In a one-of-a-kind cross-category collaboration, sports brand PUMA India, dating app Bumble and HYROX have launched a bold new dating format for India's singles this Valentine's Day. Building on the PUMA x Bumble partnership in India since 2024, which curated many successful community sporting experiences, PUMA now ropes in its global partner HYROX into the mix - amplifying an already high-energy culture of movement, connection and shared participation
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