Dairy Day Drives Early Adoption of Micro-Drama Storytelling in India's Ice Cream Category
Feb 04, 2026
Bengaluru (Karnataka) [India], February 4: Dairy Day, one of India's leading ice cream brands, is driving early adoption of micro-drama storytelling as a digital-first brand building format within the category. With the launch of its debut short-form drama series on social media, the brand signals a shift towards more emotionally resonant, culturally relevant storytelling designed for today's fast-scrolling, story-seeking audiences.
Read More...
