Birla Opus Paints ropes in Vicky Kaushal and Rashmika Mandanna for their latest campaign 'Naye Zamane Ka Naya Paint'
Oct 11, 2024
Mumbai (Maharashtra) [India], October 11: After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign - 'Naye Zamane ka Naya Paint' i.e. 'New Paint for the New era'. Conceptualized by Leo Burnett India, the film features two of India's most loved actors - Vicky Kaushal and Rashmika Mandanna, as brand ambassadors talking about its unique and distinctive features and quality, along with veteran and versatile actors like Neena Gupta and Saurabh Shukla. The unique idea, stellar cast and strong conceptualization is aimed towards making Birla Opus Paints as "new" and "desirable".
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