Luxury, Tier 2 Markets & Digital Trends Ft. Udita Bansal & Kritika Lalchandani on Brand Ki Baat by NewsReach
Jan 29, 2025
New Delhi [India], January 29: Luxury is no longer confined to metro cities--it's thriving in tier 2 markets, where aspirations are rising, purchasing power is growing, and digital trends are redefining how brands connect with diverse consumer groups. These markets blend tradition with modernity, requiring brands to move beyond selling products and focus on building trust through authentic storytelling and hyper-personalized strategies. By leveraging local insights and innovative digital tools, brands can create meaningful connections that resonate deeply with these audiences. In this dynamic landscape, those who adapt and align with the evolving aspirations of tier 2 markets are paving the way for long-term success and redefining the future of luxury. From small beginnings to large-scale growth, the focus is on crafting stories that speak to the heart of an ever-changing market.
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