Royal Challenge Packaged Drinking Water Reinforces Its 'Choose Bold' Philosophy with New Campaign 'Main Nahi Toh Kaun Be'
Dec 04, 2025
Mumbai (Maharashtra) [India], December 4: Royal Challenge Packaged Drinking Water has launched its bold new campaign, 'Main Nahi Toh Kaun Be', a powerful celebration of self-belief and authenticity. The campaign champions a new generation that's rewriting the meaning of bold - raw, self-made, and unapologetically real. It reflects a shift from living by inherited norms to defining success on one's own terms, from "what will people think" to "what do I think." Brought to life through Srushti Tawade's spirited anthem of the same name, and featuring icons like cricket star Smriti Mandhana, youth icon Rannvijay Singha, gaming phenomenon Naman "Mortal" Mathur, and Srushti herself, the campaign is a tribute to those who've chosen bold at every turn and earned the right to say, Main Nahi Toh Kaun Be.
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