Lumikai Report Reveals India's Digital Shift From A B C to A B C D E F G: Interactive Media Economy Crosses New Milestones at Insignia 2025
Nov 05, 2025
New Delhi [India], November 5: India's entertainment economy has undergone one of the fastest cultural monetisation shifts globally. Where the country once paid primarily for three traditional pillars -- Astrology, Bollywood and Cricket -- the digital revolution has expanded consumer willingness to pay across seven categories: Astrology, Bollywood (OTT), Cricket (gaming), Dating and Devotion platforms, Education apps and AI tutors, Fandom and creator-driven live streaming, and Gaming. This evolution from A-B-C to A-B-C-D-E-F-G marks a defining moment in India's consumer internet landscape.
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