Colin Launches Thought-Provoking Campaign, 'Chamak Nayi Soch Ki' to Promote Dignity of House Helps and End Discriminatory Practices
Mar 22, 2024
New Delhi [India], March 22: Colin, India's No. 1 glass and household cleaner brand, has launched an inspiring campaign #ChamakNayiSochKi, encouraging people to acknowledge the dignity of house helps and end discriminatory practices. The campaign urges consumers to reflect on and break preconceived norms of giving house helps separate utensils, leftovers or old clothes among many others, promoting equality and inclusivity within households. #ChamakNayiSochKi is focused on driving societal change by bringing in a new belief and shine in our mindsets, while Colin ensures the shine of multiple surfaces at homes.
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